Facebook takes on e-commerce with SHOPS
Facebook's objective: Capitalize on the rise of online commerce since confinement
Following the COVID-19 pandemic, many traders have been forced to cease their activity, temporarily or permanently . To remedy this and boost their turnover, businesses have positioned themselves on the internet to sell their products. Thus, marketplaces have enabled convenience stores to remain in business and are one of the sectors with the strongest growth (+ 27%) in this first half of 2020.
It is in this context that Facebook created Facebook Shops , a sales platform that directly competes with the current leaders in online commerce, Shopify, Amazon. Sure Facebook Shops, brands can open their shop for free , to sell their products there.
Facebook has already set up for several years, a marketplace for the exchange of goods and services between individuals. But thanks to Shops, Facebook is attacking a new audience and is gradually approaching the WeChat model in China.
It is Mark Zuckerberg in person who pushed his teams to accelerate the launch of this project planned for some time now. “For two months, I have worked personally every day on this file” , he clarified in a live video on Facebook .
What makes Facebook Shops different from other marketplaces?
First of all his accessibility : companies will be able to manage their activity and sell directly from their Facebook page.
Finally, his free : the creation of an online and customizable store on Shops does not cost you anything.
How Shops work and Facebook’s ambitions
Just like when you are in a physical store and need to ask someone for help, in Facebook Shops you will be able to message a business via WhatsApp, Messenger or Instagram Direct to ask questions, get help, track deliveries and more.
Released in May 2020, Shops is in its beta version and is only available in the United States for the time being. But many ambitious projects around Shops are expected: from improving the platform itself to an Instagram shop, including a new cryptocurrency.
As of this summer, the Facebook group plans to launch a Instagram Shops in the United States, a new way to discover and buy products.
Facebook with its Shops aims to unify the e-commerce market and ultimately to manage the end-to-end business relationship thanks to its platform. In this sense, the world leader in social networks works closely with partners such as Shopify, BigCommerce, WooCommerce, to give small businesses the support they need. Those organizations that offer tools to help entrepreneurs start and run their businesses will now help small businesses start and grow their Facebook stores.
To find out more about Facebook Shops, we invite you to read the explanatory article from Facebook.
Let us know what you think of Facebook Shops in a comment, your opinion matters to us !
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Facebook has created Facebook Shops, a sales platform that directly competes with the current leaders in online commerce, Shopify, Amazon. On Facebook Shops, brands can open their store for free to sell their products.