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Facebook takes on e-commerce with SHOPS

Facebook takes on e-commerce with SHOPS

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Facebook's objective: Capitalize on the rise of online commerce since confinement

Following the COVID-19 pandemic, many traders have been forced to cease their activity, temporarily or permanently . To remedy this and boost their turnover, businesses have positioned themselves on the internet to sell their products. Thus, marketplaces have enabled convenience stores to remain in business and are one of the sectors with the strongest growth (+ 27%) in this first half of 2020.

It is in this context that Facebook created Facebook Shops , a sales platform that directly competes with the current leaders in online commerce, Shopify, Amazon. Sure Facebook Shops, brands can open their shop for free , to sell their products there.

Credit: Facebook

Facebook has already set up for several years, a marketplace for the exchange of goods and services between individuals. But thanks to Shops, Facebook is attacking a new audience and is gradually approaching the WeChat model in China.

It is Mark Zuckerberg in person who pushed his teams to accelerate the launch of this project planned for some time now. “For two months, I have worked personally every day on this file” , he clarified in a live video on Facebook .

What makes Facebook Shops different from other marketplaces?

First of all his accessibility : companies will be able to manage their activity and sell directly from their Facebook page.

Finally, his free : the creation of an online and customizable store on Shops does not cost you anything.

How Shops work and Facebook’s ambitions

Just like when you are in a physical store and need to ask someone for help, in Facebook Shops you will be able to message a business via WhatsApp, Messenger or Instagram Direct to ask questions, get help, track deliveries and more.

Released in May 2020, Shops is in its beta version and is only available in the United States for the time being. But many ambitious projects around Shops are expected: from improving the platform itself to an Instagram shop, including a new cryptocurrency.

As of this summer, the Facebook group plans to launch a Instagram Shops in the United States, a new way to discover and buy products.

Credit: Facebook

Facebook with its Shops aims to unify the e-commerce market and ultimately to manage the end-to-end business relationship thanks to its platform. In this sense, the world leader in social networks works closely with partners such as Shopify, BigCommerce, WooCommerce, to give small businesses the support they need. Those organizations that offer tools to help entrepreneurs start and run their businesses will now help small businesses start and grow their Facebook stores.

To find out more about Facebook Shops, we invite you to read the explanatory article from Facebook.

Let us know what you think of Facebook Shops in a comment, your opinion matters to us !

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GEEV: the second life of products!

Partager sur facebook Partager sur twitter Partager sur pinterest At Busybees, we decided that we would talk about all the companies and projects that are

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Facebook takes on e-commerce with SHOPS

Facebook has created Facebook Shops, a sales platform that directly competes with the current leaders in online commerce, Shopify, Amazon. On Facebook Shops, brands can open their store for free to sell their products.

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GEEV: the second life of products!

GEEV: the second life of products!

Geev
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At Busybees, we decided that we would talk about all the companies and projects that are close to our hearts, and we are therefore going to present to you today GEEV, a platform for the donation of objects and food between individuals and companies to individuals.

An old story

Geev is a project that does not date from yesterday, the team has been working on the project for 5 years already, and I was interested in it on a personal basis because having moved (and lost half of the furniture, of my fortune , my yacht, and my supercars), I had to buy something to furnish my small apartment (and not feed my daughters sitting on the floor). I was looking for the most ecological (and economical) solution to do it. Obviously, personal classifieds sites were my first instinct, but while wandering, I came across Geev, and I immediately joined! So I created my profile, and benefited from some donations (two shelves always proud in my living room, a sofa that I adore, and others that I forget). I was so enthusiastic about this project that I talked about it around me on the one hand, and I always kept the application with the idea of using it again and maybe, me too realize donations.

Recently, Geev opened up to food, and communicated about an ecommerce player who donated products on the app, and seeing that, I thought we could do something together. This is how I contacted Hakim Baka, CEO of Geev, first of all to discuss and show him all the respect I have for this project, but also to discuss the potential synergies that we could put in place. square.

Let’s be smart!

Because yes, when we work in logistics and e-commerce, there may be products that are no longer for sale that remain stored on the right or left, customer returns that are no longer salable but still quite usable or repairable (a t-shirt with a small hole, we don’t sell it, but we can sew it up!), and what sometimes happens is that we simply don’t take care of these products, they are forgotten, and one day or another, they may end up in a trash can rather than have had an alternate life. Our biggest competitor in the world (not to mention Amazon) even pushes cynicism to the point of offering / forcing its customers to destroy products that have been in stock for too long!

One of our commitments is to ensure that there is no destruction of products, unless it is impossible to do otherwise. This is why we decided to talk about Geev to our Busy and Bees / Superbees, to give a potential second life to these forgotten products, and now to you as a reader too! And we found listening ears, the rest of this story, I leave the writing to the Geev team!

A question of ethics and image

Whether you are an individual, a baker, or a business, there is more to gain by giving than by throwing away (start the adventure now ). We regularly discuss issues of corporate image, and the adequacy of all links in the logistics chain with this image, this positioning, and what we systematically advise you is to communicate your choices, to promote them to your customers because that’s what builds your image. The fact of promoting unsold or unsaleable products is an extremely positive element to highlight, and this is part of the CSR initiatives that more and more of us are carrying. There is a good chance that your customers are sensitive to it, that they favor your offer rather than that of your direct competitor perhaps on this only argument, that they want to share the post that you will have made compared to This, quite simply because at that time you will be an example, and you will help to change mentalities.

For our part, we will continue to talk about it with our interlocutors, because donation, reuse, repair, are real ecological levers, and we defend the idea that these perspectives must be integrated into the logic of all companies.

Far beyond the positive impact that this type of communication could have on your turnover, what is most important is to be exemplary.

Visit their site: https://www.geev.com/fr