Categories
Uncategorized

Facebook takes on e-commerce with SHOPS

Facebook takes on e-commerce with SHOPS

Share on facebook
Share on twitter
Share on pinterest

Facebook's objective: Capitalize on the rise of online commerce since confinement

Following the COVID-19 pandemic, many traders have been forced to cease their activity, temporarily or permanently . To remedy this and boost their turnover, businesses have positioned themselves on the internet to sell their products. Thus, marketplaces have enabled convenience stores to remain in business and are one of the sectors with the strongest growth (+ 27%) in this first half of 2020.

It is in this context that Facebook created Facebook Shops , a sales platform that directly competes with the current leaders in online commerce, Shopify, Amazon. Sure Facebook Shops, brands can open their shop for free , to sell their products there.

Credit: Facebook

Facebook has already set up for several years, a marketplace for the exchange of goods and services between individuals. But thanks to Shops, Facebook is attacking a new audience and is gradually approaching the WeChat model in China.

It is Mark Zuckerberg in person who pushed his teams to accelerate the launch of this project planned for some time now. “For two months, I have worked personally every day on this file” , he clarified in a live video on Facebook .

What makes Facebook Shops different from other marketplaces?

First of all his accessibility : companies will be able to manage their activity and sell directly from their Facebook page.

Finally, his free : the creation of an online and customizable store on Shops does not cost you anything.

How Shops work and Facebook’s ambitions

Just like when you are in a physical store and need to ask someone for help, in Facebook Shops you will be able to message a business via WhatsApp, Messenger or Instagram Direct to ask questions, get help, track deliveries and more.

Released in May 2020, Shops is in its beta version and is only available in the United States for the time being. But many ambitious projects around Shops are expected: from improving the platform itself to an Instagram shop, including a new cryptocurrency.

As of this summer, the Facebook group plans to launch a Instagram Shops in the United States, a new way to discover and buy products.

Credit: Facebook

Facebook with its Shops aims to unify the e-commerce market and ultimately to manage the end-to-end business relationship thanks to its platform. In this sense, the world leader in social networks works closely with partners such as Shopify, BigCommerce, WooCommerce, to give small businesses the support they need. Those organizations that offer tools to help entrepreneurs start and run their businesses will now help small businesses start and grow their Facebook stores.

To find out more about Facebook Shops, we invite you to read the explanatory article from Facebook.

Let us know what you think of Facebook Shops in a comment, your opinion matters to us !

Recent Articles

GEEV: the second life of products!

Partager sur facebook Partager sur twitter Partager sur pinterest At Busybees, we decided that we would talk about all the companies and projects that are

Uncategorized

Facebook takes on e-commerce with SHOPS

Facebook has created Facebook Shops, a sales platform that directly competes with the current leaders in online commerce, Shopify, Amazon. On Facebook Shops, brands can open their store for free to sell their products.

Share this article

Share on facebook
Share on google
Share on twitter
Share on linkedin

ECOMMERCE: How to prepare for Black Friday 2020?

ECOMMERCE: How to prepare for Black Friday 2020?

Share on facebook
Share on twitter
Share on pinterest

This year the Black friday promises to break all records. November 27, 2020 is a date to be well prepared.

Will Black Friday be impacted by the health crisis?

Black Friday has slowly evolved into a multi-day affair, driven by Amazon’s online sales lasting an average of a month.

The health crisis has amplified the purchasing and consumption behavior of the French. They now do the majority of their purchases online at the expense of physical stores. According to a recent study by Rakuten Advertising, 82% of French consumers do not intend to reduce their spending for the holiday season .

These figures are reassuring for the more than 202,000 online shopping sites in France, or 11,000 more over one year. And in order to beat the competition and increase their sales, e-merchants must succeed in standing out.

Busybees gives you its 3 tips to boost your sales!

💥 Tip # 1: Prepare your stocks

 

Despite the positive outlook for this Black Friday, brands don’t know how high the sales will be and it can have serious repercussions on inventory and cash flow.

While Black Friday has the potential to be huge, it’s important to make accurate forecast calculations so you don’t over-invest, just to be on the safe side. So do not run out of stock for your flagship products, so that your customers are not frustrated or dissatisfied. On the other hand, take less risk on the stocks of your other products.

âš¡ Tip # 2: Launch Targeted Communications Campaigns .

✅ Start communicating about your offers for Black Friday, 3 weeks before the event to generate expectation for your products. A consumer who waits is a future customer.

✅ Communicate on all of your social networks and communication channels to reach a diverse audience and maximize your profits.

✅ Target your audience! Use your  customer and product data to determine prospect segments that will react positively to your Black Friday offers

🔥 Tip # 3: Choose the right delivery methods

 

There is nothing worse for a customer than not receiving their orders. Customer satisfaction and loyalty go through appropriate delivery methods and an effective return policy . We are at your disposal if you need advice to optimize your logistics management.

Recent Articles

GEEV: the second life of products!

Partager sur facebook Partager sur twitter Partager sur pinterest At Busybees, we decided that we would talk about all the companies and projects that are

Uncategorized

Facebook takes on e-commerce with SHOPS

Facebook has created Facebook Shops, a sales platform that directly competes with the current leaders in online commerce, Shopify, Amazon. On Facebook Shops, brands can open their store for free to sell their products.

Share this article

Share on facebook
Share on google
Share on twitter
Share on linkedin

Covid, Black Friday & Christmas: the survival guide for e-merchants

Covid, Black Friday & Christmas: the survival guide for e-merchants

Share on facebook
Share on twitter
Share on pinterest

No one is unaware of it now, these three events have a huge impact on the activity of e-merchants. And even more on the activity of carriers.

In this survival guide, we will go over the deep adaptations that the carriers had to put in place. The consequences that this can have on the activity of e-merchants. And we will also offer you the best solutions to survive it. Even turn these pitfalls into growth levers (if possible!).

The context

It is important to distinguish two distinct impacts. First of all, a volume impact, with a colossal increase in e-Commerce shipments since the first containment (and which continues as of the day of this writing). And the human impact, that is to say the sanitary adaptations that had to be put in place. Both in the logistics centers of carriers and during deliveries to the end customer.

A transport logistics center, whether at Ups, Chronopost, or Dhl, is nothing more or less than a giant anthill, where everyone has to move. Or each has a specific task to accomplish and which normally requires a certain promiscuity between employees. This precise organization is the sine qua non condition for successfully delivering packages on time. But while respecting the profitability objectives. A grain of sand in such an organization, and it can jeopardize customer satisfaction and operational quality.

The Covid and its consequences

The covid dumped buckets of sand on all the anthills around the world, and everyone had to adapt. Or by extending the hours of activity, but there are still only 24 hours in a day. Or by adjusting the workstations and circulation within these warehouses, at the cost of a drop in productivity. Therefore, carriers have implemented covid surcharges for some of them. This could have generated delivery deadlines that were not always respected.

Compared to women and men without whom none of these benefits would be possible, there has obviously been a huge impact like everywhere else. Unfortunately, these collaborators were not more immune than the others. And even if the roads were much less congested than usual, the increase in the number of packages required the mobilization of new temporary workers, new deliverers, to be able to meet this workload.

Closure of shops

The closure of small businesses had a very significant impact on carriers who work on deliveries to relay points. Indeed, some have even had to stop their activities completely, which has only further increased the burden on others.

Home delivery has been greatly impacted. And still is, since with sanitary measures, there is no longer any question of having a customer sign on the same terminal. As a result, the proofs of deliveries are no longer really. Unless the delivery man takes a picture of you with your package (great adaptation in my opinion!).

It has become logical to favor deposit in front of the door, or delivery to letterbox. In short, so many adaptations that leave the door open to abuse, whoever is responsible.

In the end, it is always e-merchants who are required to manage litigation files, and to try at all costs to keep a customer relationship at the level of their promises.

Solutions for e-merchants

Since it is you, e-merchants, who are in direct contact with customers, it is up to you to hold on to the shock, and to reverse this negative pressure by proving your involvement and your sense of customer service.

N ° 1: Inform 📢

This is not the first, nor the last time that I recommend it. The more you inform your customers in advance of your choices, and any difficulties you encounter, the less your customers will be unhappy. What irritates a customer the most is not knowing and not being informed in time! This is why putting information on your home page and communicating on social networks are good practices to put in place.

N ° 2: Be pro active! 📦

The vast majority of carriers provide you with parcel tracking tools. These tools allow you to notify your customers of possible delivery delays before they file a complaint. This will be all the more appreciated, and it will limit the number of calls and emails sav.

# 3: be logical 📊

Adapt the transport solutions that you offer to direct your customers to the transport solutions that generate the least sav. This can encourage deliveries to relay points which always provide proof of delivery (La Poste group companies have a very good network). Or to suspend the choice of the carrier which generates you the most sav. You can also send, from the first contact, a sworn statement to customers who have indicated to you that they have not received their products. This document will always be requested by the carriers for the indicated packages delivered. And it will give thought to dishonest customers who received the products well. At Busybees, we offer you a tailor-made logistics solution.

N ° 4: Be smart! 🛒

Ride on this period of operational difficulties to get your customers to buy as early as possible so that the gifts are well under the tree. 3 euros more for express delivery … What does this represent compared to the tears of a child or the reproaches of a disappointed half?

N ° 5: Take the power! 💥

Since you cannot deliver the packages yourself, and you will be subject to the performance of the carriers anyway, imagine other solutions! Why not offer your customers the opportunity to have their products delivered at the start of 2021? In return for a voucher, a product offered, or a canon sponsorship offer? Not everyone will agree, that’s for sure, but those who do will remember you positively. Isn’t that always the goal?

There are still many actions to imagine to turn this complicated period into an opportunity. At Busybees, we would like to thank all the men and women who, through their work, have made it possible for e-merchants to maintain and replace traditional distribution networks.

So thank you to all carriers, deliverers, and of course, to all logistics professionals. We wish you happy end of year holidays!

Recent Articles

GEEV: the second life of products!

Partager sur facebook Partager sur twitter Partager sur pinterest At Busybees, we decided that we would talk about all the companies and projects that are

Uncategorized

Facebook takes on e-commerce with SHOPS

Facebook has created Facebook Shops, a sales platform that directly competes with the current leaders in online commerce, Shopify, Amazon. On Facebook Shops, brands can open their store for free to sell their products.

Share this article

Share on facebook
Share on google
Share on twitter
Share on linkedin

Busybees: the start-up that simplifies e-commerce logistics

Busybees: the start-up that simplifies e-commerce logistics

busybees
Share on facebook
Share on twitter
Share on pinterest

Interview with Arnaud Duloisy, co-founder of Busybees, specialist in e-commerce logistics.

Busybees is a platform for connecting e-merchants and logisticians. We provide all e-commerce companies with access to a simple, flexible and affordable logistics outsourcing solution.

It was therefore to present Busybees’ innovation in more detail that Arnaud Duloisy answered questions from Voxlog , media specializing in logistics.

During this interview, various subjects were discussed, in particular on the services offered by a start-up such as Busybees in the French logistics ecosystem.

Today, thanks to Busybees, an e-merchant will be able to find the logistician best suited to his needs. And this, whatever its order volume, its product category and its type of packaging.

It is also possible to simply connect your Shopify or Woocommerce e-commerce store to our inventory and order management software. This software allows you to import all the products from a store directly into our software and therefore automate the entire logistics process with one click.

We provide a simple and efficient WMS for monitoring flows and stocks, as well as connectors for Shopify and Woocommerce stores.

Voxlog | Busybees simplifie la relation entre e-commerçants et logisticiens |20.10.2020

E-merchants are not the only winners. All logisticians who have available space can join our network of logistics partners and benefit from access to an international clientele. 

If you are a logistician, you can join our platform by following this  link .

We provide e-merchants with IT tools providing them with real logistics expertise and immediate pricing of their needs.

Voxlog | Busybees simplifie la relation entre e-commerçants et logisticiens |20.10.2020

Recent Articles

GEEV: the second life of products!

Partager sur facebook Partager sur twitter Partager sur pinterest At Busybees, we decided that we would talk about all the companies and projects that are

Uncategorized

Facebook takes on e-commerce with SHOPS

Facebook has created Facebook Shops, a sales platform that directly competes with the current leaders in online commerce, Shopify, Amazon. On Facebook Shops, brands can open their store for free to sell their products.

Share this article

Share on facebook
Share on google
Share on twitter
Share on linkedin
Categories
Uncategorized

GEEV: the second life of products!

GEEV: the second life of products!

Geev
Share on facebook
Share on twitter
Share on pinterest

At Busybees, we decided that we would talk about all the companies and projects that are close to our hearts, and we are therefore going to present to you today GEEV, a platform for the donation of objects and food between individuals and companies to individuals.

An old story

Geev is a project that does not date from yesterday, the team has been working on the project for 5 years already, and I was interested in it on a personal basis because having moved (and lost half of the furniture, of my fortune , my yacht, and my supercars), I had to buy something to furnish my small apartment (and not feed my daughters sitting on the floor). I was looking for the most ecological (and economical) solution to do it. Obviously, personal classifieds sites were my first instinct, but while wandering, I came across Geev, and I immediately joined! So I created my profile, and benefited from some donations (two shelves always proud in my living room, a sofa that I adore, and others that I forget). I was so enthusiastic about this project that I talked about it around me on the one hand, and I always kept the application with the idea of using it again and maybe, me too realize donations.

Recently, Geev opened up to food, and communicated about an ecommerce player who donated products on the app, and seeing that, I thought we could do something together. This is how I contacted Hakim Baka, CEO of Geev, first of all to discuss and show him all the respect I have for this project, but also to discuss the potential synergies that we could put in place. square.

Let’s be smart!

Because yes, when we work in logistics and e-commerce, there may be products that are no longer for sale that remain stored on the right or left, customer returns that are no longer salable but still quite usable or repairable (a t-shirt with a small hole, we don’t sell it, but we can sew it up!), and what sometimes happens is that we simply don’t take care of these products, they are forgotten, and one day or another, they may end up in a trash can rather than have had an alternate life. Our biggest competitor in the world (not to mention Amazon) even pushes cynicism to the point of offering / forcing its customers to destroy products that have been in stock for too long!

One of our commitments is to ensure that there is no destruction of products, unless it is impossible to do otherwise. This is why we decided to talk about Geev to our Busy and Bees / Superbees, to give a potential second life to these forgotten products, and now to you as a reader too! And we found listening ears, the rest of this story, I leave the writing to the Geev team!

A question of ethics and image

Whether you are an individual, a baker, or a business, there is more to gain by giving than by throwing away (start the adventure now ). We regularly discuss issues of corporate image, and the adequacy of all links in the logistics chain with this image, this positioning, and what we systematically advise you is to communicate your choices, to promote them to your customers because that’s what builds your image. The fact of promoting unsold or unsaleable products is an extremely positive element to highlight, and this is part of the CSR initiatives that more and more of us are carrying. There is a good chance that your customers are sensitive to it, that they favor your offer rather than that of your direct competitor perhaps on this only argument, that they want to share the post that you will have made compared to This, quite simply because at that time you will be an example, and you will help to change mentalities.

For our part, we will continue to talk about it with our interlocutors, because donation, reuse, repair, are real ecological levers, and we defend the idea that these perspectives must be integrated into the logic of all companies.

Far beyond the positive impact that this type of communication could have on your turnover, what is most important is to be exemplary.

Visit their site: https://www.geev.com/fr